Coca cola advertising strategy pdf

It contributes to the highest sales of soft drinks globally. Co cola project made by sanket morbiya page 1 the cocacola. Cocacola used seven key design and marketing strategies, which made it as recognisable in the streets of shanghai as in its hometown of atlanta by. Us market in 2005, as a sugarfree version of cocacola that maintains the same taste. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. We will give an analysis about the advertisements we took during the trip and those downloaded on the internet. It sells 3500 different products and had a partnership with 250 bottling companies worldwide. To successfully introduce this product into the market, they had to target specific age group i. The products are associated with having a good time with friends and family and enjoying everyday life. Coca cola cocacola, the corporate nourishing the global community took over ownership of the nations top softdrink brands and bottling network. Segmentation helps the brand to define the appropriate products for specific customer group. Coca cola is one of the largest beverage manufacturing companies in the world and have a presence in around 200 countries of the world.

The major purpose of this thesis is to present how the cocacola advertising. One way that coca cola have implemented their products in the past was via advertising. Coca cola is one of the most leading company in soft drink beverage industry. The international empire of coca cola spans more than 200 countries. In the 1920s, cocacola added outdoor billboards and radio program sponsorships into its advertising mix.

Pdf as a chandler founded the coca cola company back in 1886 and it. Among the countless energy drink brands, red bull stands out both nationally and internationally. Creating brand value through content excellence geniusworks. According to a covario case study, the soft drinks page is growing at a monthly rate of nearly 3%. Pdf analysing the impact of advertising in the soft drink market of. The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility, and great customer connection. The products are also marketed as consistent and of high quality. Today, it is enjoyed in over 200 countries worldwide. Comparative analysis of cocacola company and pepsico. This strategy gives coke the opportunity to service a. The introduction of coca cola company marketing essay. While not an energy drink company, cocacola can still be compared to red bull as it is also a beverage. The development of cocacola advertising campaigns nexto. Introduction assessing the consumer behavior has always been a tricky matter for a marketer and whenever a company fails in its pursuit of excellence, it goes in retrospective to search for the reasons for failure and the first reason which appears on top of the list is consumer behavior.

Being addicted to coca cola also is a health problem, because drinking of coca cola daily has an effect on your body after few years. Heres how coca cola keeps its marketing strategy focused. Creative brief 3 background cocacola is an international conglomerate established in atlanta, usa in the 1880s. What you can learn from cocacolas marketing strategy merca2. New concepts, strategies of launching campaigns strengthen the position of the. Co cola project made by sanket morbiya page 1 the cocacola company reentered india through its wholly owned subsidiary, cocacola india private limited and relaunched cocacola in 1993 after the opening up of the indian economy to foreign investments in 1991. Marketing strategy of coca cola coca cola strategy. The company has a large product portfolio of sparkling and still beverages. Coca cola marketing strategies and supply strategies have proven to be. Because of this, coca cola has come up with long term objectives. Advertising is a key strategy for cocacolas growth. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Pdf strategic marketing plan for cocacola 2016 researchgate. This video is about cocacolas marketing campaign strategy.

Brand market share makes coca cola direct competition for competitors and new competitors emerging in the market. Coca cola targeting and positioning universitas brawijaya. Cans had culturally relevant, personalized messages with both the english and north korean words for cocacola, playing up the brands longtime campaign message buy the world a coke. The famous cocacola christmas advertising campaigns began in. The overall marketing strategy for coke zero is to create a strong brand image. Since its founding in 1886, the cocacola company has become a global force. Advertising strategies coca cola linkedin slideshare. Heres how cocacola keeps its marketing strategy focused. It has reliably used its valuing technique as an encouragement to test, expecting to transform trial into habit.

Advertising and marketing campaigns have considerably increased the cocacola companys brand power over the years. The lifecycle of cocacola research and product development cocacola was created in 1886 by dr. See cocacolas marketing strategy with instagram influencers. Coca cola position its products as refreshing and thirst quenching. How cocacola leverages digital to reach beyond the real. The lifecycle of cocacola pennsylvania state university.

Their marketing strategies are perfectly aligned with their target customers around the world. The fourpart digital transformation strategy might help cocacola achieve higher levels of personalization to extend brand experiences beyond the product itself. Leadership style at coca cola company myassignmenthelp. Leadership can be defined as a trait to motivate and empower others by taking up responsibility of a task and turn a vision into reality northouse, 2015. Coca cola was a huge success in the us and by the 1900s it had expanded into 8 other countries and counting. Cocacola in 2015 matt curd matt curd page 1 marketing plan. He devised a syrup that was placed into a jug in order to be sampled at a local pharmacy in atlanta, georgia. The bottling system that the company uses is of a great advantage from the point that the companies that make the bottles are owned by different companies which gives the coke company enough time to concentrate on the drink. An example for such successful implementation of marketing strategy is coca cola. In the past, both participation marketing and youtube influencers have been a part of its advertising strategy. Cocacola, have assumed an iconic status in the minds of the consumers. Discussion and analysis of the marketing strategy of coke zero in. Advertising strategy of cocacola at cocacola beverages pvt.

The brand is present across more than 200 nations and is sold in packages of various sizes. Coca cola s strength is marketing and new marketing and advertisement channels have a big impact on the company. Coca cola has been quick to embrace new mediums that have developed over the years radio, television and now internet. A healthy growth to the indian economy cocacola india is. An insight into coca colas visual branding strategy. Like other companies, cocacola bases its marketing strategy on the wellknown marketing mix of the 4ps. There are two strategies that they could have used to help them do this, standardised and localised strategies. A prime example of how they did this was with one of their more recent products, coke zero. Coca cola created a famous advertising slogan that is still used in the. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Cocacola was able to hold more market share than its major competitor, pepsico with a market share of 42%.

The products are said to bring joy, as apparent from coca colas latest tagline little drops of joy. Wellknown advertising campaigns such as those created by cocacola are. Although it was originally produced for medicinal purposes, the taste of the syrup was. The company has noticeably focused its efforts on marketing. Discuss about the leadership style at coca cola company. Glin, peter, michael after the trip in cocacola and exploration on the internet for more information about the company, we get a clear mind on the strategies that coca takes. Study has made me to identify and understand the role of different media channels in advertising strategy.

Previous failed marketing strategies such as coke zero and desani. Cocacola has unveiled a new uk television campaign, with a rapheavy ad, as it makes the first step towards its one brand strategy. It turns out that where ever they are located, cocacolas advertising strategy creates a complete vaccum in the minds of its viewer, filling the void with just the flash of the bottle and. According to one brand marketing campaign coca cola advertising via various channels will feature all four different brands of coca cola as illustrated in. Integrated marketing communications imc portfolio for. The coca cola brand is globally valued and recognized. Since its creation, cocacola has been widely recognised for providing refreshing carbonated. This post is part of the killer facebook pages series, which highlights the top brand pages on facebook and provides tips on how to emulate their successes cocacola is the third most popular brand on facebook, with nearly 40 million fans, falling only behind facebook itself and youtube. Within the cocacola companys global integrated marketing, communications and capabilities, global. Coca cola india advertising strategy two decades old brand coca cola. All this because of its great marketing strategy which well discuss in this article on cocacola marketing strategy.